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SEO Tips from 123 Chiropractors - Volume 2

Welcome to the second edition of the 123 Search Engine Optimization (SEO) eNewsletter! In our last SEO eNewsletter, we introduced you, the local chiropractor, to the importance of SEO and explained the first step in the process: determining the words you want to rank for. As a quick review, before you can build a new website (or revamp your existing website) targeted around showing up on page-1 of the search engines (Google, Yahoo, Bing, and more), you must first analyze the words — otherwise known as the “keywords” — you want to show up for. Determining these keywords is the first, and perhaps the most important, step in your SEO process. 


There are many tools that can assist you in finalizing your keywords —  wordtracker.com, wordstream.com, adwords.google.com, and more. These sites are all designed in a similar manner; they will provide you with an in-depth analysis on how often your keywords are searched, as well as provide other associated keywords and their search rates. This first step sets the tone for your entire web presence, so you should take your time with this process and be extremely thorough in your investigation. Think of your keyword analysis as if you were building a home on 10 acres of untouched forest. The location of your home within those 10 acres is probably the most important decision you have to make — because once you start laying the foundation of your home, pouring the concrete, building the walls, etc., it becomes very hard to start over!


There are some general rules to consider when finalizing the keywords for your site:

1)      Each page of your website should have an obvious theme. For example, the Home Page should only be about your practice; the Massage Therapy Page only be about massage; your Whiplash Page should only discuss whiplash treatment, etc. Trying to cover more than one topic on a page is confusing to the search engines.

2)      You only want to target two keywords per page, and they should be thematically similar. For example, on your Myofascial Release Page, your keywords should be “Dallas Massage Therapy” and “Massage Therapists in Dallas” (or, based on your research, whatever keywords receive a good amount of traffic). You need to be very specific about the terms you choose to rank for, and those terms should be written on their specific pages, exactly as they are searched. The search engines will look for the text to match exactly; the keywords, therefore, need to match the exact search term you deem to be important.

3)      Your website should flow naturally, and link your themes together. If you perform a lot of different techniques, you should have a Chiropractic Treatments Page — and then have links to separate pages for each of the individual techniques. Don’t put all of your techniques on one page; you should have separate pages for each of them so that you can create themes for each. The more themed pages you create, the better!  Don’t be afraid to have too many pages, all covering a unique topic — this will allow you to rank for more keywords.


Now that you have considered the number of pages for your site, the themes for each page, and their associated keywords, it’s time to put together a general outline of your website. You can diagram this outline on a blank piece of paper, a white board, an excel spreadsheet, whatever you wish. This outline will serve as a sort of “blueprint” for your new SEO-optimized website, and can follow any format. Some things to keep in mind are:


1)      The search engines like to see as many pages as close to the HomePage as possible. This means all of your important pages, i.e., those you wish to rank for, should be one click away from the HomePage — more specifically, they should be tabs at the top (or the side) of the page. Pages buried deeper into the website have a harder time being indexed by the search engines.

2)      The placement of your tabs is extremely important to the overall look and feel of the website because the tabs drastically influence how users click around your site.  The top navigation tabs should include the more important pages, and the side navigation tabs can include pages of lesser importance. The selection of your tabs is also critical for SEO because the tabs are links that will run throughout every page of your website, and the search engines will pay more attention to those pages than other pages. So, when you build your website outline, consider the tabs to be the top of the hierarchy, and the pages you can click to from those top tabs below. 


Now that you have chosen your keywords, built your website outline, and determined the overall structure of your website, it’s time to build each individual page! We’ll address this topic in next week’s SEO eNewsletter.


As a reminder, 123Chiropractors.com recently launched a SEO Program in which your entire Internet, Search Engine and Social Media Strategy is handled for you so that you can focus on your core business – treating patients!  The 123 SEO Chiropractor Internet Solutions Program includes:


•      SEO Optimized Website built on a proprietary URL and designed to rank throughout the major search engines (Google, Yahoo!, MSN/Bing, and more).

•      Complete SEO 1st-Page Dominance Campaign aimed at putting your practice information in as many Page-1 Positions as possible.

•      Unique Local # and Lead Generation Form designed to track your campaign and analyze new patient conversion percentages.

•      Secondary Directory Standardization (YellowPages, CitySearch, Yelp, and more.)

•      Social Media Development (Facebook , Twitter, YouTube, and more).

•      Blogging and Article Submission  designed to provide fresh content on all social media pages on a regular basis.

•      Infrastructure Maintenance and Reporting providing comprehensive traffic analysis, search engine algorithm updates, directory submissions, link building, and more.


For more information, please call our Toll-Free Number at 1-800-691-8360.  We are only taking a limited amount of doctors in each city, so don’t delay – contact us today!

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