SEO Tips from 123 Chiropractors - Volume 1
Welcome to the First Edition of the 123Chiropractors.com Search Engine Optimization (SEO) Newsletter! Each and every week, the leaders in chiropractic search engine marketing, 123Chiropractors.com, will be providing step-by-step processes on how to build your Internet presence and dominate the first page listings in Google, Yahoo, Bing, AOL and others, for your local area. The goal of this SEO Campaign will be to attract more new patients for your practice — plain and simple.
Many of the strategies in each of these SEO Newsletters have been implemented on the 123Chiropractors.com website, which was launched just over a year ago, and now ranks on page-1 for such highly trafficked keywords as “Chiropractor,” “Chiropractors,” “Find a Chiropractor,” and more — out of over 6 million websites fighting for those first page positions! These 123Chiropractors SEO Newsletters will be delivered in sequential order so that you can archive these emails and use them, in order, whenever you wish. They will also be hosted on 123Chiropractors.com so that you can access them in the future.
First and foremost, it’s important to understand that Search Engine Optimization is a lengthy process, and something that requires complete devotion by you and your staff. There are no short-cuts, or “set it and forget it” SEO strategies — any person or company claiming to have the “magic formula” to get you to the top of the engines is flat out lying to you. SEO takes work, and lots of it. The only way to “set it and forget it” is to outsource your strategy to a company that you would pay, so they can take care of the work for you. Reliable companies, such as 123Chiropractors.com, require a monthly financial commitment. However, given the amount of new patients searching the web everyday for their local chiropractor, the monthly investment is certainly a worthwhile endeavor. If you are interested in finding out more about the 123Chiropractors.com SEO Program for chiropractors, simply call our toll-free number at 1-800-691-8360.
Now let’s get started! For those of you who are beginners — let’s begin with the basics:
What is Search Engine Optimization (or SEO, for short)? SEO is a process by which your website is optimized to show up higher on Search Engine Results Pages, or SERP’s. Why is it important for your website to show up on the first page of the search engines? Statistics on SERP click-through rates demonstrate that 80% of Internet users never actually make it to the second page of the search results listings. This means that it’s extremely critical to be on the first page! If not, you are fighting for attention from only 20% of the users if you are listed on the second page… In addition, 70% of the first page traffic comes from the organic (or natural FREE search results), below the three Pay-Per-Click (PPC) or “sponsored listings.” The remaining 30% of the page traffic goes to the Pay-Per-Click Listings on the top and the side of the page. These results cost your practice a fee every time someone clicks on them. So while you can pay for a first page listing by bidding on placement, you will still be limiting yourself to 30% of the first page traffic — not to mention every click will cost you money. Therefore, it is critical to be in the top ten organic listings on the first page. This is what we’re here to help you do!
In essence, if you are good enough to make it to page-1 of your local search results, your website will receive a large amount of free traffic and you will be able to secure many new patients with zero new patient acquisition costs! So again, we argue that an investment in SEO Services for your website is something that can produce a tremendous Return on Investment (ROI) for your practice!
Now that we have established the need to be on Page-1, let’s dive in and discuss what terms you would like to be on the first page for! In speaking to many chiropractors across the country about SEO, it’s always interesting to hear what they deem to be valuable when it comes to search results. For example, we once had a doctor explain to us that his website was optimized because it showed up on the first page for “atlas orthogonal chiropractic physicians serving <his city>”. Without even looking at the search statistics, it’s safe to say that not many people will be typing in those exact words into Google. While it’s nice to see your name in lights, it is even better to see your website show up for terms that are more commonly searched — you can receive even more traffic to your website and phone calls for new appointments!
Therefore, the best first step for any Search Engine Optimization plan is to perform a keyword analysis for your area so that you can target highly trafficked terms in your SEO strategy. Before you even think about touching your website, you need to know what gets traffic in your area so that the website can be geared towards those terms and not terms that don’t receive traffic. In addition, you will want to understand the competition for those terms, and pinpoint your niche and own that space in your city. For instance, while it may be great to show up on page-1 for “chiropractor,” which gets 500,000 unique exact match visitors a month, your competition will include Wikipedia, the U.S. Government, and of course, 123Chiropractors.com! Instead, you will want to go after the keywords “Dallas Chiropractors,” which gets a good amount of traffic and is more realistic of a goal. This keyword search is more specific to your practice and will convert better.
When we work with individual practices, we spend a great deal of time analyzing keywords and building their website around the terms that will drive the most targeted traffic to their practice. Understanding your keywords and their potential click-through rate is critical to your campaign. To begin the process of analyzing keywords, here are some tools you can purchase that can help:
1) WordTracker - wordtracker.com
2) WordStream - wordstream.com
3) Keyword Discovery - keyworddiscovery.com
There are also several free tools that you can use, and many are provided by the search engines themselves, but those are not always reliable because they are geared to show you statistics that will drive you to purchase Pay-Per-Click services. None the less, they can be helpful if you don’t want to purchase software.
That about does it for the first edition of the 123 SEO Newsletter. In our next SEO Newsletter, we will teach you how to analyze the data produced from these keyword tools, make decisions on the amounts of pages on your website, finalize the themes of those pages, and more!
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